How We Work
Pet Brand Design + Development
Succeeding in the pet industry is no easy feat, no matter what sector you decide to operate in, you will have strong competition, and lots of it. With this in mind, it is advisable you begin with a strong brand, you need to stand out and you need to convey your brand values and message in one easy to understand brand strategy.
HOW TO BUILD A STRONG PET BRAND
Succeeding in the pet industry is no easy feat, no matter what sector you decide to operate in, you will have strong competition, and lots of it. With this in mind, it is advisable you begin with a strong brand, you need to stand out and you need to convey your brand values and message in one easy to understand visual.
What is a (pet) brand?
Many people think a brand is just a logo, think of Nike or Apple as obvious examples, you can visualise their logos in micro seconds, but the logo is just the card on the top of the deck, there are 51 other cards and each one supports the other, a logo is not a brand, it is one small part of that brand with each card having its own special job to do in convincing potential customers why they should trust you and continue to trust you.
For example, your logo might be the first brand asset they see on a pet store shelf, and if they know about you, they will associate (hopefully) positive messages with that brand and consider you over the competition. The second card down we see the name card, it reads ‘Snuglix’, it imbues warmth and fun. A few cards down into our deck, we see the colour guidelines, and we see five pastel pantone colours that all seem to work together and create a feeling of warmth and trust. Going deeper into our deck of cards, we might look at the brand values card, it reads ‘Warm’, ‘Sincere’, ‘Friendly’ and ‘Adventurous’. These are the emotional brand assets as they aim to create deep connections with customers, fostering feelings like trust, joy, belonging, or identity, which drives loyalty beyond just a product's function or price. The very last card is titled ‘Purpose’ and this is the foundation card that supports every other card.
This was the first card you lay down, your mission statement is why you exist, the journey you plan to take your customers on and the card you read every day to stay on track and succeed in the pet industry.
Sounds easy? Any successful brand can be reverse engineered, as it’s all there to decipher, but starting with that first card and building upwards through the next 51 cards is the hard part. Try it, it’s not easy. With ‘advances’ in AI, anyone can become anything in nano-seconds, you can write books and blogs in seconds, attempt to develop your brand, but the results lack quality and depth and are easily spotted as fakes. Building truly long lasting brands takes time and commitment. The most successful brands in the pet space were not developed using AI, they were created with passionate founders who took the time to explore their ideas, trial, test, develop, fail, redevelop and execute idea after idea until they found a perfect product-market fit.
Explore our pet brand design + development services
The services below can be selected individually or as a set. You may only need brand name development, or just brand values and mission statement, you may need them all. We are here to help you no matter what stage you are at. We can conduct meetings online, on the phone, via email or in person. Have a think about what services you need and let's get started.
Pet Brand Business Plan
We help you understand how to explore and form your ideas into a comprehensive winning business plan.
Pet Brand Values
Discover the core values that will make your pet brand tick to success in the marketplace.
Pet Product Development
We guide you through what is possible, helping you to explore your own ideas and develop them into award winning pet products.
Pet Product Packaging
Packaging is crucual, you need to stand out on the shelves or on Google. We can help you create award winning branded product packaging.
Pet Brand Website / Domain Development
We get you the best domain name and build your pet brand website for you, allowing you to focus on the essentials of your brand.
Pet Brand Naming Service
Finding the perfect brand name is tough, we will brainstorm and develop the perfect brand name to make sure you get off to the best start.
We are waiting for your questions!
Want to get started creating your own pet brand? We are waiting for you.
COMING ON BOARD WITH BESPOKE PET PRODUCTS
We meet talented people every day, from enthusiastic emails, phone calls as soon as we get in the office to long chats at pet trade shows around the world and they all share the same passion; to succeed in the pet industry. But they all say the same thing, “I need [insert ‘need’ here]. They all need something. Some may be lacking in branding experience, some may be lacking in brand strategy, it could be website design or product development knowledge, there is always something they need, and that is why Bespoke Pet Products exist.
Pet Brand Design and Development Incubator
We don’t like to see our customers struggling, and that is why we offer our pet brand design and development incubator. This is a service for founders to the well established brands. You may just be starting out in the pet world and have no idea how to bring all of your ideas together.
You may be a pet brand already in its fourth year but are stuck and can’t get past the £10,000 a month mark. This is where Bespoke Pet Products can help you. We don’t just design and manufacture pet products, we help to build successful pet brands that last.
How it Works
There are various services you can utilise and we will take a look at them here.
We will assume you have already had your big idea moment, that flash of inspiration late in the night where you can’t sleep for the excitement, we can’t give you this, it’s something you need to have found yourself as it will be the fuel to your fire throughout your pet brand journey.
Our pet brand design and development services are grouped into key groups and we have found they are best worked on together.
View Our Private Label Pet Products
Are you ready to begin?
GROUP 1 - BRAND ASSETS WE DON’T SEE BUT FEEL
Pet Brand Naming Service
It all starts with an idea, and you should have one by now, hence why you have approached us at Bespoke Pet Products. The fun starts now and your first hurdle is finding a good name for your new pet brand. A good name is very important, it will be one of the first brand elements your potential customers see (along with your logo). There are many types of naming strategies, from using metaphorical, portmanteaus, evocative, invented, descriptive and the list goes on. There’s also emotion and tone to consider too, is it fun, serious, mysterious or strange. There are also SEO considerations too, having the word ‘pets’ in your name may help with organic SEO as well as grab the attention of potential customers as they browse the internet.
We can help you develop your pet brand name and make sure to get you off to the best start.
Pet Brand Values
Every brand element is important, they stack together like a house of cards. But your brand values are the lifeblood of your brand, it’s how you truly connect with your customers. Having values helps us to solve the problem we set out to fix, such as ‘To create pet products that do no harm to our planet and our pets’. You have to live your values, it’s the easiest way to garner trust and respect from your audience, it’s how you show them you are on their side. Pet brands more so than any other company need to have good values. Being ‘ethical’ and ‘customer focussed’ are not values, they are simply necessary requirements to run a business.
Examples of real brand values could be ‘Innovative’ or ‘Accountable’, there are hundreds you could choose from, and getting them right, choosing values that reflect you the founder and the brand is tough when you really get down to it.
We can help you deep-dive and explore how you want to be perceived and how you can choose values that help you run your business more efficiently.
Brand Purpose +Vision
Your brand purpose and vision are closely tied with brand values and should be considered together. Your brand purpose and vision are the cards at the very bottom of the deck (not to say they are the least important, but that they are the foundation of your brand’s house of cards. They hold your business together. They should be one of the first brand elements you work on and they set the tone for everything that follows. Developing a strong brand purpose and vision takes time and a lot of effort. At Bespoke Pet Products, we will help you create an award winning brand purpose and vision that will emanate throughout your business culture, allowing you to be your best. Having good foundations steadies the boat, it makes the ride more enjoyable allowing you to think and act more clearly.
Brand Tone
The brand tone is another key element of overall branding. The tone of your brand tells potential customers a lot about you. Are you serious? Full of jokes? Can you be trusted? Are you committed? The brand tone (like all other elements) permeates through every other element. The brand tone should work in harmony with the logo for example, if your brand tone is serious, but your logo looks playful and fun, there may be a friction point in your overall brand strategy and this could lead to confusion and ultimately lost custom and revenue. When we buy into brands, we want to know that they are aligned with ourselves, as by buying that brand, we tell others who we are by extension of that brand. We will help you to develop a pet brand tone that is consistent with all other brand elements to ensure you succeed.
Pet Brand Colour Palette and Fonts
The colours you choose for your pet brand really set the tone. Colour psychology is key when it comes to designing a brand and the colours you choose really tie in with the brand tone mentioned above. Navy blue denotes trust, heritage and commitment. Orange denotes fun, lively and adventure. Forest green denotes sustainable, eco-conscious and caring. The colours we choose help us to convey the other brand elements we have developed and should not be rushed. We also help you look at a font family that will be used throughout all of your platforms, such as your website, packaging, internal and external printed and web based mediums and even social media. Fonts are important. Take comic sans, it’s a fun and unpredictable font that looks alive on the page, compare that with helvetica, it’s a universal font which stands for clarity, conformity and straight-edge. Choosing the right font will help your other brand elements shine.
Pet Brand Logo
This is the fun part! You have your pet brand name, purpose, vision, values and tone, now you need to create a logo that embodies all of them. This is a tough phase but one that needs to be considered the most as the logo is usually the first brand element that people see. And as we have said, all brand elements need to be consistent and connected. Bespoke Pet Products will consider all of the previous stages we have developed and encapsulate them into a logo that will stand the test of time. We do not focus on short-term trendy logos, we look at the bigger picture and create graphic communications that are original, focussed and attention grabbing.
Read our FAQ
We answer all of your questions regarding private-label and bespoke pet product design and manufacturing.
GROUP 2 - TANGIBLE STUFF. PACKAGING AND PET PRODUCTS
This group encompasses two core stages, pet product design and product packaging. They can be selected together or as individual elements. And like all other elements, they are important to get right.
Pet Product Design
At Bespoke Pet Products, we offer two types of pet product design services, one is private-label / white-label manufacturing and the other is bespoke made. Both options will yield the same high quality results we have become known for, but there are key differences. For our pet product design service, we only use bespoke manufacturing, as with private-label, all of the products are already designed, they just need to be manufactured with your branding. The differences of the two are a well listed throughout our website but just to quickly go over them here:
With our bespoke pet product design service, we like to keep it simple and keep you involved at every stage. We first ask you to send us ideas, this could be sketches, images of other products you have found, or just a written statement of what this product does and why you think it will succeed. We then get our design team to bring your ideas to life. We start with simple illustrations, run them past you and we keep building up a more robust picture of what you have envisioned. It may be that you already have a polished CAD file, or Photoshop / Illustrator or PDF. Whatever you have, we can work from that. We keep cycling through these rounds until we eventually deliver a manufacturing ready production design document. This CAD document will have every single measurement required for our production team to follow. Whether it is an injection mold for a new rubber dog toy, or a cut and sew pattern for a leash, collar and harness set, we get the document right so there are zero problems later on in the manufacturing stages, because problems in this stage cause delays, and delays cost money, and we avoid delays at all cost.
Pet Product Packaging Design
The packaging to house your pet products is important, very important. There are many types of packaging for pet products. From backing cards, wrap-around sleeves, swing tags, boxes and clear bags, you need to choose the right packaging that helps to convey all of the brand elements we have worked on so far, you don’t park a Ferrari in a £2 a day carpark and vice-versa. We can help you design and manufacture the best packaging for your pet brand. We have knowledge in deeper consumer psychology when it comes to purchasing choices and what makes consumers act. We know that packaging is one of the most crucial indicators of what the brand stands for and this is why we do not skip over it. Whether you want to be seen as affordable or luxury, we have packaging solutions to suit any occasion.
STAGE 3 - BUSINESS PLANS + THE WORLD WIDE WEB
The World Wide Web
It’s 2026, and you need a website. In a world of marketplaces you would be forgiven for thinking that websites were obsolete, this could not be further from the truth. Your brand needs a home, its own real estate and a place to invite your community. Marketplaces like Amazon and Ebay are great, they have millions if not billions of people within reach, but they come at a cost. They are expensive and they own you, your data and your community. Relying solely on the big marketplaces will hurt your pet brand greatly. The strategy is to leverage the marketplaces to find new customers, treat them as a sales channel but also a marketing funnel. They are definitely worth considering, but more so is having your own website.
Bespoke Pet Products can help you build a website that showcases your pet brand clearly and effectively, our websites are responsive, meaning they work for mobile, pads and desktops/laptops and are high quality SEO ready vehicles to get your brand at the top of Google in record time. We build you the website and teach you how to maintain it as well as add to it over time to ensure you maintain your top ranking position on Google.
Bespoke Pet Products can help you build one that showcases your pet brand clearly and effectively, our websites are responsive, meaning they work for mobile, pads and desktops/laptops and are high quality SEO ready vehicles to get your brand at the top of Google in record time. We build you the website and teach you how to maintain it as well as add to it over time to ensure you maintain your top ranking position on Google.
Business + Marketing Plans
Plans are important, we need to know where we are going before we begin. A well outlined business and marketing plan is your process and method rolled into one. You will waste a lot of time and money if you do not have a plan. Free rolling is cool, but you don’t want to do it too much in business, as you will easily sail off course. You need to know what you stand for, what you offer, who you want to offer it to, and how you will offer it and for how much you will charge. You also need to know about your internal and external threats and opportunities should they arise. You also need to have a place you want to be in five and ten years time. This is the importance of a plan, it is a written, factual statement of all of the above, and you will refer to it weekly or monthly to ask yourself “Are we on the right course?”
We like to keep things simple, and we are not about 15 page business plans that take months to develop, a simpler 2 page business plan will suffice. We will sit down with you (in person or virtually) and encourage you to explore all of the above stages (whether you developed them with us or without us) and we get it all down into a plan that will keep you and your team accountable and on track to succeed in the ever growing pet products industry.
The above groups and stages are the majority of what we offer at Bespoke Pet products in terms of pet brand design and development. We are very malleable, we have unique requests that come in all of the time and we adapt some of our services to suit. If you like any of the above services and feel your new yet to be conceived or fully established pet brand could benefit from one, two or all of them, reach out to us today and we can get the ball rolling and you on your way to becoming the next big pet brand to watch out for.
