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Introduction to Private Label Slow Feeder Lickmats
The demand for innovative, health-focused pet products continues to grow in the UK and globally. Among the most effective tools for improving pet well-being are slow feeder lickmats. These mats, often referred to as “lickimats” in the pet industry, are designed to slow down eating, provide mental stimulation, and promote better digestion. For pet brands seeking to offer their own line of these products, private label slow feeder lickmats made from 100% human grade silicone represent a superior choice for both safety and quality.
What Are Slow Feeder Lickmats?
Slow feeder lickmats are textured mats that encourage dogs and cats to lick food, treats, or supplements from grooves and ridges on the mat’s surface. This action naturally slows down the eating process, making mealtime last longer and reducing the risks associated with rapid eating, such as choking and bloating. Unlike traditional bowls, these mats turn feeding into a rewarding, engaging activity that supports both physical and mental health
The Health Benefits of Slow Feeding
Improved Digestion and Reduced Bloat
When pets eat too quickly, they can swallow air and large pieces of food, leading to digestive discomfort and even dangerous bloating. The design of slow feeder lickmats forces pets to work for their food, encouraging slower, more mindful eating. This helps break down food more effectively and supports better nutrient absorption
Oral Health Support
The licking action required to extract food from the mat’s textured surface helps clean the tongue and teeth, removing food particles and bacteria. This can contribute to fresher breath and healthier gums, providing a simple way to support oral hygiene alongside regular brushing
Mental Stimulation and Stress Relief
Licking is a naturally soothing activity for dogs and cats. Slow feeder lickmats provide a challenge that keeps pets occupied, reducing boredom and anxiety, especially during stressful situations like thunderstorms or vet visits
. The process of working out how to get every last bit of food can help calm pets and reduce destructive behaviours.
Why Choose Silicone Over TPR or BPA Products?
Safety First: Human Grade Silicone
Not all slow feeder lickmats are created equal. Many on the market are made from thermoplastic rubber (TPR) or contain BPA, both of which raise concerns about long-term safety and durability. Human grade silicone, by contrast, is non-toxic, food-safe, and free from harmful chemicals. It is the material of choice for brands that prioritise the health and safety of their customers’ pets.
Durability and Ease of Cleaning
Silicone is highly durable, resistant to tearing, and can withstand repeated use. It is also dishwasher safe, making it easy for pet owners to keep the mats clean and hygienic without hassle. Unlike some plastics, silicone does not retain odours or stains, ensuring a longer product lifespan and a better experience for end users.
Environmental Considerations
Silicone is more environmentally friendly than many plastic alternatives. It is long-lasting and can be recycled at specialist facilities, reducing the environmental impact associated with single-use or short-lived pet products.
The Private Label Advantage
Customisation for Your Brand
Private label slow feeder lickmats allow businesses to create a product line that reflects their own brand identity. From colour choices and patterns to logo placement and packaging, every element can be tailored to meet the needs of your target market. This flexibility is invaluable for building brand recognition and customer loyalty in a competitive industry.
Low Minimum Order Quantities
Launching a new product can be daunting, especially for smaller brands or those testing new markets. Many manufacturers, including those specialising in private label slow feeder lickmats, offer low minimum order quantities. This makes it easier to introduce a new product line without significant upfront investment or risk.
Fast Turnaround and Reliable Supply
Speed to market is critical in the fast-moving pet industry. Private label suppliers with established manufacturing processes can deliver high-quality slow feeder lickmats quickly, allowing brands to respond to trends and customer demand with agility.
Key Features of High-Quality Private Label Slow Feeder Lickmats
- Made from 100% human grade silicone, ensuring safety and durability
- Available in a range of sizes, shapes, and colours to suit different pets and brand aesthetics
- Customisable with your logo and packaging design
- Dishwasher safe and easy to clean
- Suitable for wet, dry, raw, or frozen foods
- Designed to provide optimal mental stimulation and promote healthy eating habits
Applications and Use Cases
Everyday Feeding
Slow feeder lickmats are ideal for daily use, turning routine meals into engaging activities that benefit pets’ physical and mental health
. They can be used with a variety of foods, from kibble and wet food to yoghurt, peanut butter, and raw diets.
Treat Time and Training
These mats are perfect for delivering treats or supplements in a controlled, mess-free way. They can also be used as a reward during training sessions, helping to reinforce positive behaviours while providing mental stimulation
Stressful Situations
Lickmats are a valuable tool for calming pets during stressful events, such as thunderstorms, fireworks, grooming, or vet visits. The act of licking releases endorphins, helping to soothe anxiety and promote relaxation
Enrichment and Boredom Busting
For pets left alone during the day, slow feeder lickmats provide a constructive outlet for energy and curiosity. They help prevent boredom-related behaviours, such as chewing or barking, by keeping pets mentally engaged
How to Choose the Right Private Label Slow Feeder Lickmat for Your Brand
When selecting a manufacturer for your private label slow feeder lickmats, consider the following factors:
- Material Quality: Insist on 100% human grade silicone for safety and durability.
- Customisation Options: Look for suppliers who offer a wide range of colours, patterns, and branding options.
- Certifications: Ensure products meet relevant safety and quality standards for the UK and EU markets.
- Production Capacity: Choose a partner with the ability to scale production as your business grows.
- Support and Service: Work with a supplier who provides clear communication, reliable lead times, and after-sales support.
Marketing Your Private Label Slow Feeder Lickmats
Highlight the Benefits
Educate your customers about the health and behavioural advantages of slow feeding and licking enrichment. Use clear, evidence-based messaging to differentiate your products from standard feeding bowls or lower-quality alternatives.
Emphasise Safety and Quality
Make it clear that your mats are made from 100% human grade silicone, setting them apart from TPR or BPA-based products. This is a key selling point for health-conscious pet owners and retailers.
Showcase Customisation
Use your branding, packaging, and product design to create a distinctive look and feel. High-quality product photography and clear, concise descriptions will help your private label slow feeder lickmats stand out online and in-store.
Engage with Retailers and Distributors
Build relationships with pet shops, groomers, veterinary practices, and online retailers. Provide them with the information and marketing materials they need to promote your products effectively.
Frequently Asked Questions
Are silicone slow feeder lickmats safe for all pets?
Yes, mats made from 100% human grade silicone are safe for both dogs and cats. They are non-toxic, free from harmful chemicals, and suitable for use with all types of food.
How should slow feeder lickmats be cleaned?
Silicone lickmats are dishwasher safe, making them easy to clean. They can also be washed by hand with warm, soapy water.
Can slow feeder lickmats be used with raw or frozen food?
Absolutely. Silicone mats are freezer safe and can be used with raw, wet, dry, or frozen foods. This versatility makes them suitable for a wide range of feeding routines.
What is the typical lifespan of a silicone lickmat?
With proper care, silicone lickmats are highly durable and can last for years. They resist tearing and do not retain odours or stains.
Can lickmats help with weight management?
Yes. By slowing down eating and making meals last longer, lickmats can help prevent overeating and support healthy weight management for pets
Why Now Is the Time to Launch Your Own Private Label Slow Feeder Lickmats
The pet industry is evolving rapidly, with increasing demand for products that combine health benefits, safety, and engaging design. Private label slow feeder lickmats made from human grade silicone offer a compelling opportunity for brands to meet this demand while building customer loyalty and trust.
With low minimum order quantities, fast turnaround times, and extensive customisation options, it has never been easier to launch a line of high-quality slow feeder lickmats under your own brand. Whether you are an established retailer or a new entrant to the market, these products offer a proven way to add value for your customers and stand out from the competition.
Get in Touch
If you are ready to introduce private label slow feeder lickmats to your product range, contact us today. Our team of experts will guide you through the process, from design and customisation to production and delivery. Discover how our 100% human grade silicone lickmats can help you grow your business and offer your customers the safest, smartest feeding solution on the market. If you want to design your very own slow feeder lickmats, you can use our fully bespoke pet products design and manufacturing services.
This blog post is intended for pet brands, retailers, and distributors seeking to expand their product offering with private label slow feeder lickmats. For more information or to request a sample, please reach out to our team.